Lovvie & Joy was born from a simple yet profound idea in 2009: to create truly fun and educational toys for infants.

The dream became a reality in 2022 with the birth of founder Cassie's son, Jonas. Watching her baby grow, Cassie realized the enormous difference a genuinely safe, playful, and beautifully designed product could make in a child’s life.

Jonas became our first, tiny chief product tester, rigorously testing every early prototype. Inspired by this firsthand parenting experience and guided by deep love, Cassie and the team launched Lovvie & Joy.

We design products that bring both joy and comfort to every baby’s world, turning everyday moments into cherished memories.